You Build Great Tech.
We Get You Into Germany.
Qualified discovery calls with German Mittelstand decision-makers — booked for you.
Breaking into the German B2B market is notoriously difficult. Language barriers, cultural gatekeeping, and a relationship-first buying culture stop most foreign companies cold. BWL Services opens that door — from first contact to closed deal.
The German Market Doesn’t Open for Strangers
Language & Culture Barrier
German buyers expect communication in German, with local business etiquette. One wrong move and the door closes.
No Network, No Trust
Mittelstand decision-makers don’t respond to cold email templates from unknown companies.
Slow Sales Cycles
Without someone who knows the process, months pass with no traction.
We Speak German. We Know Maschinenbau. We Close Deals.
BWL Services is led by Bastian Lungershausen, a senior B2B sales professional with over a decade of experience selling technical products in Germany and Southeast Asia. Formerly a sales manager for embedded software and industrial solutions, Bastian brings native-level German communication, deep Mittelstand network knowledge, and a proven A-to-Z sales system.
Two Ways We Help You Win in Germany
Your Complete German Sales Engine — Built and Run For You
- ✓We design and build your entire German sales system from scratch
- ✓Custom lead list research — targeted Maschinenbau and tech companies
- ✓Cold outreach via phone and email — in German, the right way
- ✓Highly qualified discovery calls booked directly into your calendar
- ✓Optional: We handle the discovery calls and closing too
- ✓You get the results — without hiring a German sales team
Enter the German Engineering Market With Confidence
- ✓Deep-dive analysis of your target segment within German Maschinenbau
- ✓Ideal customer profile mapping for the German market
- ✓Competitor landscape & positioning strategy
- ✓Go-to-market roadmap tailored to German B2B buying behavior
- ✓Channel strategy: direct sales, distributors, or hybrid
- ✓Ongoing advisory — we stay with you as your market intelligence partner
From First Call to First Deal — Here’s How We Work
Discovery Call
30-minute call to understand your product, target, and goals. No commitment.
Market & Fit Analysis
We assess your German market potential and define the ICP.
System Build
We set up your outreach infrastructure, messaging, and lead lists.
Outreach Launch
Cold calls begin. Discovery calls start landing in your calendar.
Iterate & Scale
We optimize based on response data and scale what works.
Close & Expand
You close deals. We stay on as your German sales partner.
What Happens When You Let Us Handle Germany
You Probably Have Questions. Here Are the Honest Answers.
Yes — that’s actually our specialty. We help you build traction from zero.
No. We handle all German-language communication on your behalf.
We pre-screen based on company size, decision-maker level, and fit with your ICP before a single call gets booked into your calendar.
Our core strength is the German Maschinenbau and industrial tech sector, but we work with any B2B company entering the German market.
We offer both project-based and ongoing retainer engagements. We’ll discuss what makes sense on the strategy call.
Ready to Open Germany?
Stop guessing. Stop losing time. Let us build your German sales pipeline — the right way.
No contracts. No fluff. Just qualified German sales pipeline.